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ERP Implementation: A Phased Approach for CFOs & Heads of IT in India

INTRODUCTION If you already managed a big ERP implementation, then you are already aware of this fact: The software issue isn't the big problem, but the...

What Is the Difference between P and L and Balance Sheet? – A Founders Guide to Understanding Your Business like a CFO.

Every startup founder or SME owner in India ultimately reaches a point at which they find themselves, whether it is during a funding meeting,...

How to write high‑performing Google Ad copy: A strategic paper for Indian marketers and business owners.

INTRODUCTION – THE 3-SECOND ELEVATOR PITCH If you had to sell your product in three seconds, could you do it? This is roughly the amount of...